In an attempt to adopt a more “woke” corporate approach, Dunkin’ Donuts allegedly suffered a loss of over $1 billion. They dubbed their decision as “the biggest mistake of our life.”
As per industry analysts, the company “forgot” its core customer base when they moved towards the “woke” agenda. They defended their decision to introduce a number of campaigns with messages of inclusivity and LGBTQ+ pride-themed promotions stating the company attempted to appeal to younger and more progressive audiences.
The reason for this are the emails that the company sent to Rumble chief executive Chris Pavlovski, who then posted them on X. He alleged that alleged that the fast-food chain declined to advertise with it because “the right wing culture of the site is too polarizing.”
Dunkin’ Donuts isn’t the first company that have faced backlash. Last year, Bud Light’s partnership with transgender activist Dylan Mulvaney sparked intense controversy, particularly among conservative customers.
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